Project Highlights

Punjab-based Tru Prime Private Limited is setting up an integrated milk production and processing facility in Ludhiana, for producing premium quality milk and mozzarella for domestic and export purposes. To feed the milch animals, the company would cultivate fodder on 350 acres of land based on contract farming module. The company also plans to set up a centre for Embryo Transfer Technology for commercial purpose. An effort would also be made in the progeny upgradation of milch animals by way of intensive selection and breeding programs in this project.

As informed by Mr. Upneet Rajorhia, the Lead Consultant of this project, the venture is promoted by Mr.Jasbir Khangura, who is a UK based NRI and a very successful entrepreneur himself. Mr. Upneet informed that Mr. Khangura is most innovative kind and his vision to set up this commercial venture is to provide socio economic stimulus to the area, community participation in the cultivation of feeds and fodders and imparting live stock management and training programme to the women entrepreneurs. These Women Entrepreneurs are proposed to bring their own animals and the project will provide them required infrastructure and make them aware of latest technology in animal husbandry programme in order to produce quality milk.

As per Mr. UpneetRajorhia, Mr. Jasbir Khangura will prove as a role model for many entrepreneurs to step into this kind of model with shared profits amongst the participants.

Dilip S. Phansalkar

Dairy: Tru Prime Private Limited, a Ludhiana-based company with an objective to produce the highest quality of pasteurised milk in India, is setting up a milk processing unit near Ludhiana in Punjab. The state-of-the-art equipment includes fully mechanised milking system as well as electronic milk measurement.

When Project monitor got in touch with the company, coo, "We are setting up a very exciting milk processing unit near Ludhiana. The exact location is at Latala, about 35 km from Ludhiana. The unit is the first of its kind in India with a livestock that consists of 4,000 cows and buffaloes. We intend to process 1.5 lakh litres of premium quality milk every day. All licenses and clearance certificates have been obtained, and work is on in full swing." The estimated cost of the project is Rs 100 crore and it will be ready by April 2009.

Commenting on the expansion plans of the company, coo remarked, "Our expansion plans in milk production in the next five years involves an investment between Rs 1,000 crore and Rs 5,000 crore."