Mission Statement

Tru Prime Mission Statement is to:

Produce the highest quality of pasteurised milk in India.
Empower landless women to become entrepreneurs with small herds.
Partner farmers to produce fodder without insecticides and pesticides, thus improving the soil and reducing the consumption of electricity and water.
Assist the diversification of agriculture, away from rice and wheat.
Create infrastructure in a large number of villages that will engage farmers and the landless in a business process that is scalable across the state of Punjab.
Create significant employment.
Demonstrate that "wealth through milk" can benefit economically many sections of the rural community.